DotQR vs Uniqode

Uniqode (formerly Beaconstac) is a full QR and connected marketing platform — dynamic codes, link pages, digital business cards, team seats, integrations, compliance story for larger orgs.

DotQR does one slice of that stack: QR codes, short links, and analytics without the enterprise layer.

They're not always competing for the same buyer. But if you're shopping both, price and scope matter more than brand size.

Uniqode pricing changes — confirm on uniqode.com before you buy.

Pricing at a glance

Count codes per euro and Uniqode comes out ahead: Essential gives about five times the codes of Growth for a similar price, and Core gives more codes than Premium. If code volume is all you buy, that matters.

DotQR's case is different. No plan caps your scans, so a code that takes off doesn't push you into the next tier. Destination rules and A/B tests are on every plan, Free included. And Premium sits at €29.99 rather than $49 when 100 codes is enough.

What Uniqode is really selling

Beyond QR squares:

• Linkpages — mini landing pages / link-in-bio style hubs
• Digital business cards — employee cards at scale
• Team workflows — seats, permissions, org features
• Integrations and compliance — SOC 2, GDPR positioning, enterprise sales
• Long scan history on higher tiers (90–180+ days retention)

If you need that bundle, Uniqode's price reflects a platform, not just a generator.

What DotQR focuses on

• Dynamic QR codes, Smart Links and barcodes
• QR types you use daily: website links, WiFi, PDFs, Instagram, TikTok and Google reviews
• Styling and export for print
• Analytics — country, city, device and browser on every plan; 7 days of history on Free, up to 180 days on Premium, CSV export from Growth
• Simple pricing — see plans

We're a better fit when QR is the product — menus, packaging, flyers, events — not when you're rebuilding your company's digital card program.

Where Uniqode wins

• Linkpages and business cards at the center of your strategy
• Larger marketing teams with budget for $49–$399/month tiers
• Enterprise procurement — invoices, SLAs, dedicated success
• All-in-one connected marketing — you want one vendor for cards + pages + QR

Where DotQR wins

• No scan cap on any plan — a popular code never pushes you up a tier
• Rules and A/B tests on every plan — route by device, country or time without paying for a higher tier
• Less complexity — you're not onboarding a platform, you're printing codes
• SMB speed — café, retail, freelancer, small agency client projects

What we don't have (be honest)

• No native digital business card product like Uniqode's
• No built-in link-in-bio page builder to the same depth
• Fewer enterprise integrations and governance features
• Fewer codes per euro than Uniqode's Essential and Core plans

If business cards + linkpages are 80% of your use case, Uniqode may be worth the premium. If you need hundreds of codes for little money, Uniqode's plans give more per euro. If you need fewer codes that route visitors and never hit a scan cap, compare DotQR.

Who should pick what

Pick Uniqode if: you're a mid-size or enterprise marketing team, you need linkpages/cards/integrations, and budget is less sensitive than capability.

Pick DotQR if: you need a handful to a hundred dynamic codes with routing rules and analytics, no scan caps, and none of the platform you won't use.

Bottom line

Uniqode = platform. DotQR = QR tool.

You're not "missing everything" if you choose us — you're avoiding paying for a stack you won't use. On raw code count Uniqode gives more per euro; on scans, rules and simplicity, DotQR does.

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